Click any number to adjust it, or drag conversion rate sliders for live updates Tap any stage to adjust its number or conversion rate
A conversion funnel calculator models the rate at which prospects move through each stage of a pipeline — leads to qualified, qualified to demos, demos to closed-won — so you can work backwards from a target outcome to figure out how much you need at the top. It's the same math behind recruiting pipelines, sales funnels, SaaS conversion flows, e-commerce checkouts, fundraising pipelines, and any other multi-stage process.
Planning: "I need 10 hires next quarter — how many candidates do I need to source?" Forecasting: "We're sourcing 200 candidates a quarter — how many hires should I expect?" Diagnosing: "Our offer rate dropped from 70% to 40% — what changed?" The calculator handles all three.
Each stage has a conversion rate to the next stage (a percentage). Multiply the count at one stage by its rate to get the count at the next. To work backwards from a target, divide the target by the last stage's rate to get the second-to-last stage, then divide by that stage's rate, and so on up the funnel. The calculator does this both directions automatically so you can edit any stage and watch the rest update.
Yes. The calculator, all 8 presets, JSON export, and share links are free in your browser with no signup. Pro ($5/month) adds an AI assistant for ad-hoc what-if questions, cloud save so your custom funnels follow you across devices, short share links, and PNG/PDF export.